Functional programming language design has been shaped by the framework of natural deduction, in which language constructs are divided into introduction and elimination rules for producers of values. In sequent calculus-based languages, left introduction rules replace (right) elimination rules and provide a dedicated sublanguage for consumers of values. In this paper, we present and analyze a wider design space of programming languages which encompasses four kinds of rules: Introduction and elimination, both left and right. We analyze the influence of rule choice on program structure and argue that having all kinds of rules enriches a programmer’s modularity arsenal. In particular, we identify four ways of adhering to the principle that ''the structure of the program follows the structure of the data`` and show that they correspond to the four possible choices of rules. We also propose the principle of bi-expressibility to guide and validate the design of rules for a connective. Finally, we deepen the well-known dualities between different connectives by means of the proof/refutation duality.